Speaker Mylene Abiva

Expert shares business and marketing tips to JCI Alabang members

Manila, Philippines – Junior Chamber International (JCI) Alabang recently held its first A-Circles business forum in Palms Country Club, Alabang in Muntinlupa City. This event was conceived as a platform for business networking and learning to herald the opportunities and challenges of the upcoming 2015 ASEAN integration.

An esteemed entrepreneur and marketer, Mylene Abiva, graced the event by being the guest speaker. Hosted by JCI Alabang members Gabriel Gonzalez and RJ Paguyo, this esteemed event was a way to impart to the audience about successful business habits and family business successions.

A former president of the Philippine Marketing Association, the first Certified Professional Marketer (CPM) of Marketing Institute of the Philippines in 2011, GO NEGOSYO Movement advocate, and CEO of Felta Multi-Media Inc, Mylene Abiva shared her knowledge and experiences for marketing by presenting a 2-hour lecture on Consumer Marketing and Behavior as well as tips about successful family succession. “Change is important in order to survive the challenges of shifting consumer demands one has to constantly innovate.” states Mylene.

“Knowing that about 90% of our members are mostly involved in their respective family businesses, this was a great opportunity to enhance our business acumen.” said JCI Alabang President Vicky Martinez. “I felt that it was time to talk about something that most of our fellow JCI members would be most interested in.” she adds.

“I am glad that I attended this event. Being a second generation Family business owner myself, I felt that much of what was discussed resonated with me.” Heaniel Villaruel, JCI Alabang member and director of G&W Holdings and Bestulz.

“I am very happy that this event turned out very well,” said the Regional Vice President of JCI Metro Area South region, Hubert Qua. “I myself recommend to everyone especially those that are in business to attend these series of events from JCI Alabang.” stresses Hubert.

JCI Alabang was established in 1999 and has pioneered several programs such as “Galak Para sa Marillac: Pangakong Panghabang-Buhay,” Saranggola ng Pag-Asa,” and “Got Milk! Project.” The was revived this year led by its current president, Maria Victoria Martinez. The current members of JCI takes pride in its own successful projects such as “Oplan Bilis Bangon”, “Stairway to Haven” and most recently “A-Circles”.


Written by RJ Paguyo, JCI Alabang member and Assistant Vice President – Business Development for BJ Marthel Int’l. He is taking his MBA in Asian Institute of Management (AIM).

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